Sky Sports
Football Start of Season

Awarded bronze in the Clear Channel OOH Awards and shortlisted for Best Poster Design in the Design Week Awards.

Led design along with 2 other senior designers. We created 20 key visuals / individual pieces of OOH that were strategically placed around the country. Our concept showcased the spine-tingling moments that make football the most exciting sport in the world. To remind folks how it feels to be there in the moment, showing real people experiencing that electricity was vital. And a revitalised campaign meant a fresh look. So our epic imagery was elevated by a smoke-powder effect, enhancing the tribal colours that add to the atmosphere at the games.

Creative Director: Chris Dorn