Sky Sports F1
Start of Season

Lead designer on the ‘start of season’ campaign for Sky Sports F1 - Sky’s most important campaign for Formula 1. Responsible for the design of all static master key visuals and ATL content. Art directed, oversaw and approved assets from wider teams and agencies.

Created a bespoke cut of the F1 font in neon. This was crafted in 3D for larger-scale formats and a more simple, editable font was created for smaller formats.

‘Enjoy the Ride’ delivered 20% more Sky Sports upgrades on the first Grand Prix weekend, with a 5% increase in viewing year-on-year. The promotional email and offer drove three times more upgrades. And the Meta campaign delivered impressions 395% higher than the booked media amount.

Creative Director: Chris Dorn
Senior Creatives: Talia Slater & Tim Brookes