Sky Sports+
Branding & Campaign

After coming up with an idea for the initial phase of our Sky Sports+ Launch Campaign, it was decided across the business to use the idea for the branding of SS+, replacing the original work that was being developed. This went in to the announcement phase, logos, TV promos and channel idents.

The campaign, where we created 72 individual club flags for the EFL, got ‘ad of the day’ from Campaign. Each flag was a piece of OOH in every clubs town or city.